“Cooking for the Clueless” was born in our living room after realizing that we had a storage full of kitchen gadgets, appliances, and registry "must-haves" that we didn’t know how to use.

While our kitchen collected dust and eating out every night was the norm, living healthier and saving money was becoming more of a priority. We knew we had to change. The intention was there, but attempts were pretty exhausting. Then we thought of our virtual mentor, Donny Deutch, telling us “there’s gotta be a better way!” So we decided to make “Cooking for the Clueless,” bringing in the pros to teach us delicious basics from the "clueless" perspective.

Zuzy Martin Lynch

Zuzy became obsessed with good food and restaurants at an early age. She grew up eating grandma’s home-cooked food while her single mom was out working all the time. Trying to spoil her, grandma never let her in the kitchen. As for mom, cooking was something she just “didn’t do.” Couple that with living near NYC, it’s no surprise that restaurants soon became an obsession. Cooking, however, became more and more a distant concept – until she hit her thirties and eating out every night became a norm that lost its luster and felt too expensive a habit to keep. Today, she’s on a mission to admit she was clueless, ask all the questions and start to slowly help her generation get cooking.

Rick Lynch

As a California-native, Rick had access to exotic foods at an early age. His mom, an accomplished ballerina, would frequently take her children "out" for dinner and whether it was Thai as a child or Italian when he later lived in Europe, his appetite developed for amazing food without the time to learn how to cook it. As a bachelor with a busy career, his eating habits consisted of eating at restaurants or grabbing the best fish taco in town.

Later, when he met Zuzy (and got married), things didn't change much. Watching cooking shows and talking food was not enough to get over the fact that neither of them could really cook. Rick's background in television and production led him to observe a missing link in the food entertainment world. Although food shows were exciting, sexy, and fun to watch, most moved way to fast and skipped the very basics needed for people that never cook. Cooking for the Clueless was born to help newlyweds, bachelors, and anyone that finds cooking hard work, bring life into the kitchen.